Relevance verified: 19/04/2026
Who We Are
Ice Casino operates the website ice-casino-uk.com, providing online casino entertainment and related services to players based in the United Kingdom. For the purposes of this Privacy Policy, “we”, “us” and “our” refer to Ice Casino as the data controller responsible for your personal data.
We take our obligations under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 seriously. This document explains how we collect, use, store and protect your personal information, and what rights you hold in relation to that data.
If you have questions about anything in this policy, you can reach our team directly at [email protected].
What Information We Collect
We collect personal data through several routes: information you provide directly when registering or contacting us, information generated through your activity on the site, and information received from third-party sources as part of our legal obligations.
Information you provide to us directly:
When you register an account, we collect your full name, date of birth, residential address, email address, telephone number, and chosen payment details. We may also ask for copies of identity documents, such as a passport or driving licence, and proof of address, such as a utility bill or bank statement. This is not optional; it is required by law before you can deposit funds or withdraw winnings.
We also collect information you provide when you contact our support team, complete surveys, or participate in promotional activities.
Information collected automatically:
When you visit ice-casino-uk.com, our systems collect technical data including your IP address, device type, browser version, operating system, and session duration. We also record details of the pages you visit, the games you play, the bets you place, deposit and withdrawal histories, and any bonuses you have claimed or redeemed.
Information from third parties:
We may receive information from payment processors, fraud prevention agencies, identity verification providers, credit reference agencies, and publicly available registers. We may also receive data from third-party responsible gambling services, such as GAMSTOP, to carry out self-exclusion checks before allowing you to open or reactivate an account.
Why We Collect Your Data and the Legal Basis for Doing So
We do not collect personal data without a legitimate reason. Below is a breakdown of the purposes for which we process your information and the legal grounds that apply under UK GDPR.
Fulfilment of contractual obligations (Article 6(1)(b) UK GDPR)
We process your name, contact details, payment information and account activity to provide you with the gaming services you have signed up for. This includes processing deposits and withdrawals, crediting bonuses to your account, and giving you access to the full range of games available on the platform.
Compliance with legal obligations (Article 6(1)(c) UK GDPR)
UK law places significant obligations on gambling operators and on any website facilitating access to gambling services. These include:
- Age verification: We are required to confirm that every player is aged 18 or over before they can gamble. We use your date of birth, identity documents and third-party verification tools for this purpose.
- Know Your Customer (KYC) checks: We must verify your identity and address, and in some cases the source of your funds, to comply with the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017.
- Self-exclusion compliance: Before activating your account, we check the GAMSTOP national self-exclusion register and any self-exclusion requests you have submitted directly to us.
- Responsible gambling monitoring: We are obliged to monitor player behaviour for signs of problem gambling and to take appropriate action, including account restrictions or closures, where necessary.
- Financial and transactional record-keeping: We retain certain records to comply with tax law and anti-money laundering regulations.
Legitimate interests (Article 6(1)(f) UK GDPR)
We process some of your data on the basis that it serves a legitimate operational interest, provided that interest does not override your own rights and freedoms. This includes fraud detection, security monitoring, improving our services, and analysing site performance. Where we rely on legitimate interests, you retain the right to object (see “Your Rights” below).
Consent (Article 6(1)(a) UK GDPR)
Where we send you marketing communications by email, SMS or other channels, we do so only with your explicit consent. You may withdraw that consent at any time by clicking the unsubscribe link in any marketing message or by contacting us at [email protected].
Responsible Gambling and Sensitive Data
Responsible gambling is not an afterthought at Ice Casino. It is a core part of how we operate.
We process data relating to your gambling behaviour, including the frequency and value of bets, session lengths, deposit patterns, and any affordability or welfare checks, for the purpose of identifying risk and protecting your wellbeing. This processing is carried out to comply with our legal and regulatory obligations and to fulfil our duty of care to players.
If you use any of our self-exclusion, deposit limit, cooling-off or account closure features, we retain a record of these instructions for the duration required by law, and we do not accept requests to override them during any active restriction period.
We also carry out checks against the GAMSTOP self-exclusion scheme as part of the account registration process and periodically thereafter. By registering with us, you acknowledge and consent to us carrying out these checks.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to ensure it functions correctly, to analyse how visitors use the site, and to personalise your experience.
Essential cookies are necessary for the site to work. They enable features such as keeping you logged in during a session and remembering your preferences. These cannot be disabled without impairing site functionality.
Analytics cookies allow us to understand how players navigate the site, which pages are visited most frequently, and where technical issues occur. We use this information to improve the platform. The data collected by these cookies is aggregated and does not identify you personally.
Marketing and targeting cookies may be used to show you relevant content or promotions on third-party websites. These cookies are only placed with your consent.
You can manage your cookie preferences at any time through the consent banner displayed when you first visit the site, or by adjusting your browser settings. Please note that disabling certain cookies may affect how the website performs.
How We Share Your Data
We do not sell your personal data to third parties. We share information only in the circumstances described below.
Service providers: We share data with carefully selected third-party companies that support our operations, including payment processors, identity verification services, customer support platforms, fraud prevention tools, and hosting providers. These companies process data strictly on our behalf and under our instruction. They are contractually obligated to maintain confidentiality and to apply appropriate security standards.
Regulatory and legal authorities: We may disclose personal data to the Information Commissioner’s Office (ICO), HMRC, law enforcement agencies, or any other authority where we are required by law to do so, or where we believe disclosure is necessary to prevent or investigate fraud, money laundering, or other criminal activity.
Responsible gambling organisations: We may share limited information with organisations such as GAMSTOP or GamCare where required to process a self-exclusion request or to discharge our duty of care.
Business transfers: In the event of a merger, acquisition, or transfer of business assets, your personal data may be transferred to a successor entity. You would be notified of any such change in advance.
We do not share your data with affiliates or marketing partners for their own independent marketing purposes without your separate, explicit consent.
International Data Transfers
Some of our third-party service providers are located outside the United Kingdom. Where data is transferred internationally, we ensure that appropriate safeguards are in place in accordance with Chapter V of the UK GDPR. These safeguards may include adequacy decisions made by the UK Secretary of State, International Data Transfer Agreements (IDTAs), or other approved mechanisms.
If you would like more information about the specific safeguards applied to any international transfer of your data, please contact us at [email protected].
How Long We Keep Your Data
We retain personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law.
Account information, including identity verification documents and transaction records, is retained for a minimum of five years from the date your account is closed. This is in line with requirements under anti-money laundering legislation. In some circumstances, such as where there is an outstanding dispute, regulatory investigation, or legal proceeding, we may retain data for longer.
Marketing preferences and consent records are retained for as long as you hold an active account, and for a reasonable period thereafter.
Technical and operational logs are typically retained for up to 12 months, unless a longer retention period is required for security or legal reasons.
When data is no longer required, it is securely deleted or anonymised.
Your Rights Under UK GDPR
As a data subject, you have the following rights in relation to your personal information:
Right of access: You can request a copy of the personal data we hold about you. This is commonly known as a Subject Access Request (SAR). We will respond within one calendar month.
Right to rectification: If any of the information we hold is inaccurate or incomplete, you have the right to ask us to correct it.
Right to erasure: In certain circumstances, you can request that we delete your personal data. This right is not absolute. We cannot erase data where we are legally required to retain it, for example under anti-money laundering obligations.
Right to restriction of processing: You can ask us to pause the processing of your data in certain situations, for example while we investigate a complaint about accuracy.
Right to data portability: Where processing is based on consent or on a contract, and is carried out by automated means, you can request a copy of your data in a structured, commonly used and machine-readable format.
Right to object: You have the right to object to processing based on legitimate interests. You also have an absolute right to object to direct marketing at any time.
Rights related to automated decision-making: Where a decision is made about you solely by automated means and has a significant legal or similar effect, you have the right to request human review of that decision.
To exercise any of these rights, please contact us at [email protected]. We may need to verify your identity before processing your request. There is no charge for making a request, although we reserve the right to charge a reasonable administrative fee or decline to respond if a request is manifestly unfounded or excessive.
Children and Young People
Our services are strictly intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. Age verification checks are carried out before any account is activated.
If you have reason to believe that a person under 18 has provided us with personal data or has registered an account, please contact us immediately at [email protected]. We will investigate and take appropriate action, including closing the account and deleting the relevant data.
Data Security
We use industry-standard technical and organisational measures to protect your personal data from unauthorised access, loss, destruction, or disclosure. These include SSL/TLS encryption on all data transmissions, access controls and authentication requirements for internal systems, regular security assessments, and staff training on data protection obligations.
No method of electronic transmission or storage is entirely free from risk. However, we are committed to maintaining robust security practices and to acting promptly in the event of any suspected breach.
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner’s Office within 72 hours of becoming aware of it, as required by UK GDPR. Where the breach is likely to result in a high risk to you personally, we will also notify you directly.
Marketing Communications
If you have given your consent, we may send you promotional emails, SMS messages, or other communications about Ice Casino offers, new games, bonuses, and relevant updates.
You can opt out of marketing at any time by:
- Clicking the unsubscribe link in any marketing email
- Contacting us directly at [email protected]
- Adjusting your communication preferences within your account settings
Withdrawing your consent to marketing does not affect your ability to use our services.
Please note that we may still send you transactional or service-related communications, such as notifications about your account, verification requests, or important updates to our policies. These are not marketing messages and cannot be opted out of while your account remains active.
Changes to This Policy
We review this Privacy Policy periodically and will update it when our practices change or when required to do so by law. If we make any significant changes that affect how we use your data, we will notify you by email or by displaying a clear notice on the site before the changes take effect. Continued use of ice-casino-uk.com following any update constitutes acceptance of the revised policy.
How to Complain
If you are unhappy with how we have handled your personal data, we encourage you to contact us in the first instance at [email protected] so that we can try to resolve the matter.
If you remain dissatisfied after contacting us, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters.
ICO contact details: Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF
Telephone: 0303 123 1113 Website: https://ico.org.uk
Contact Us
For any questions, requests, or concerns relating to this Privacy Policy or to the way we handle your personal data, please contact:
Ice Casino Email: [email protected] Website: https://ice-casino-uk.com
We aim to respond to all data-related enquiries within five working days.